Janice R. Andrews
What is it? Function of Beauty, a bespoke beauty company, is getting ready to make a big splash in the beauty industry by making its debut online and at 300 Sephora stores across North America. The distinctive feature of the brand is its four main ranges, each of which is designed to fit a specific type of hair and can be further customized in the convenience of your own home with the addition of Goal Concentrates.
The Details: Function of Beauty will proudly display Sephora’s Clean seal as part of its launch strategy, in keeping with the retailer’s dedication to clean beauty. Celebrity stylist Justine Marjan will represent the company; she will be in charge of creating instructional content for the Sephora and Function of Beauty platforms and will leverage her social media following to spread her knowledge.
The Reason Why? The collaboration excites Jennifer Lucchese, vice president of haircare merchandise at Sephora, who highlighted the launch of a revolutionary line of adaptable, potent, and revolutionary hair care products. This partnership gives Sephora’s devoted customers a new way to browse for hair care products while also enhancing the company’s current offers.
Keep an eye out for Function of Beauty, which will soon be available at Sephora, as they get ready to transform your hair care regimen with their unique and customized products!
