Janice R. Andrews
For the first time ever, the well-known “slow skin care” brand KraveBeauty is making a big splash at actual retail locations. Beginning in April, the brand will be eagerly seen on the shelves of 39 Sephora stores in Malaysia, Thailand, and Singapore.
Important Information: Six SKUs will be offered initially when KraveBeauty makes its physical shop debut, according to a report from WWD. Persistent with its philosophy of’minimal’ skin care, the brand wants to increase its visibility more than its selection of products. Over the course of a year, KraveBeauty intends to make a bold step by expanding to Sephora stores in the Philippines, Indonesia, India, Hong Kong, Australia, and New Zealand. In addition, there have been rumors of a possible retail debut in the US in the near future.
The aim: “Since we launched, the number two to number five top countries comprising our social media following have been users in Asian countries,” founder Liah Yoo told WWD about her aim. Since I am aware of how crowded and overloaded with options there are for products in the South Asian market, I want to be the first brand that comes to mind when it comes to minimal and thoughtful skin care.”
This calculated action by KraveBeauty, which emphasizes diversity, intentionality, and simplicity in skin care regimens, marks a critical turning point in the company’s mission to reinvent the beauty business. As KraveBeauty continues its global expansion journey, stay tuned for further information.
