Janice R. Andrews
The notorious “Sephora Kids,” a gang of preteen girls ages 9 to 12, who have caused chaos at beauty retail stores, have been the focus of a viral storm that has centred on TikTok. This is a startling development in the history of the phenomenon. Several reports from customers and employees describe unsettling interactions with these juvenile clients, characterised by hostile conduct and complete indifference towards others.
Sequoia Cothran works at Sephora and was shocked to see this hostile attitude towards elderly folks. You’ve never seen a child treat a woman with such disdain. As if they are apathetic by nature.” Witnesses describe how the “Sephora kids” have been known to shove people out of the way, tamper with sealed products without paying for them, and act inappropriately towards store staff.
Girls are reportedly flocking to Sephora in an alarming trend that is encouraged by social media in an attempt to meet a preconceived notion of beauty. Sequoia clarified, “They’re all pursuing the same pattern. That, in my opinion, is the source of this fascination.
On TikTok, the problem received a lot of attention. Hashtags like #ultakids and #sephorakids trended with an astounding 204.2 million views and 3.7 million views, respectively. Workers are now speaking out about their terrifying experiences, which is bringing attention to the disruptive behaviour these teenage customers were displaying.
Olivia Vaphiades’s TikTok video, which chronicled her time spent working at Sephora, amassed 2.6 million views after going viral. Olivia described an instance in which a 10-year-old child insisted on skincare items, which included retinol serum, even though it was inappropriate for her age. It’s shocking to learn that the mother of the child bought the lotion against Olivia’s recommendation, which raises questions about how younger generations can overuse skincare products.
As other workers, like Kat, have revealed their experiences with obnoxious “Sephora Kids,” the severity of the problem has come to light. A 10-year-old girl was shown in Kat’s 6.7 million-view video cutting in line, striking her with a bag and making unpleasant remarks.
Beauty shops Ulta Beauty and Sephora have been asked for comments as the scandal grows. Meanwhile, specialists caution that due to possible abuse of skincare products and unhealthy lifestyle choices, Generation Z may experience accelerated ageing. Dr. Rasha Rakhshani-Moghadam cautioned against unnecessary use of fillers and toxins at a young age, emphasizing the necessity of a balanced approach to well-being. Social media users are expressing their displeasure and alarm about the “Sephora Kids” phenomena, and the crisis is still developing.
