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LinkedIn Testing Vertical Video Feed Similar to TikTok

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A vertical video stream akin to TikTok is one of the new features that LinkedIn is presently developing in an effort to remain relevant and accommodate changing user preferences. Despite not having been formally revealed yet, the functionality has been seen by astute users recently, and the business has confirmed the testing to TechCrunch.

The suggested addition gives users access to a special “video” tab in the LinkedIn app, providing a smooth surfing experience similar to that of well-known websites like TikTok and Instagram Reels. A series of vertical video segments will be easy for users to swipe through, making for an exciting and dynamic watching experience.

LinkedIn has already experimented with adopting popular forms. In the past, the site tested a Stories feature that let users publish posts that vanished. LinkedIn hinted to continued video-related projects, even if the Stories feature was only there for a short while. The company expressed a goal to “evolve the Stories format into a reimagined video experience across LinkedIn.”

LinkedIn’s decision to implement a feed like to TikTok highlights the company’s dedication to adjusting to the evolving habits and interests of its users. Through the utilization of vertical video content, the platform hopes to give its wide range of users a new and engaging method to interact with professional material.

The new stream has a lot of potential advantages. First of all, it provides a venue for the professional creators and thought leaders that make up LinkedIn to exhibit their knowledge and perspectives in an eye-catching way. Vertical films are effective tools for knowledge-sharing and storytelling because they help users communicate complicated ideas and concepts in a clear and interesting way.

In addition, the addition of a separate video stream might potentially increase user engagement and duration of stay on the site. LinkedIn can encourage users to spend more time exploring the platform and communicating with other professionals by curating relevant and interesting video content.

Still, a number of elements will determine if the TikTok-like stream is successful. The most important of them is how interested LinkedIn users are in watching videos about work. Although a lot of users are already used to interacting with text-based postings and articles, it’s still unclear how viewers will react to video material.

LinkedIn also has to make sure that the material that appears in the video stream adheres to user expectations and upholds the professional ethos of the network. Achieving the ideal mix between professionalism and enjoyment will be essential to encouraging user acceptance of the new feature.

LinkedIn’s attempt to create a vertical video stream akin to TikTok highlights the platform’s dedication to creativity and flexibility. LinkedIn hopes to give its members a vibrant and interesting platform for professional networking and knowledge-sharing by embracing new trends in content consumption. Although the new feature’s viability is yet uncertain, it’s a daring move toward rethinking professional networking in the digital era.

What do you think?

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