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Google Launches AI-Powered Search Results in the US for a Select Group of Users

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The internet giant has announced the launch of AI-powered search results, even for those who haven’t explicitly opted into the experience, which is a huge milestone for users of Google Search. This ground-breaking method, which was first restricted to a subset of queries and a tiny portion of US users, signifies a significant advancement in Google’s generative AI technology.

A new shaded area can show up at the top of your Google search results if you’re situated in the US. This section offers a succinct overview of your question along with pertinent links for more research. Surprisingly, this feature—which is driven by Google’s cutting-edge generative AI—was previously exclusive to users who had explicitly chosen to participate in the Search Generative Experience (SGE) via the Search Labs platform.

Search Engine Land reports that Google has started to include an AI-generated segment for a limited set of searches and a portion of US search traffic. This implies that you could still see Google’s experimental AI-generated summaries even if you haven’t explicitly turned on the function.

Google first revealed the SGE at its I/O developer conference in May of the previous year, the same month that its AI equivalent, Bard (now called Gemini), was unveiled. Up until this latest change, the SGE was exclusively opt-in, even though it had expanded to 120 nations worldwide and included many languages.

Expanding the range of AI-generated summaries is in line with Google’s objective to improve accessibility and user experience. The firm wants to serve those who are looking for knowledge on complicated subjects or who would benefit from different viewpoints that are gathered from other websites. Example searches that might trigger AI-generated overviews include “How do I get marks off painted walls” and similar ones.

Google highlights that every effort is made to ensure that the tests are accurate and relevant. Summaries produced by AI are only displayed when the technology clearly outperforms traditional search results. Google is attempting to improve its generative AI skills to better meet the varied requirements and tastes of its user population by requesting feedback from a larger user base, which includes users who haven’t opted into the function.

The introduction of more AI-powered search results demonstrates Google’s continued dedication to design innovation and user experience. Users should expect more improvements targeted at improving their search experience and delivering timely, relevant information as the firm explores the possibilities of generative AI.

The launch of AI-powered search results by Google for a subset of US users is a major turning point in the development of search technology. Google aims to provide simpler access to information and knowledge by offering consumers more insightful and comprehensive search results through the utilization of powerful artificial intelligence capabilities.

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