Janice R. Andrews
EU firms, particularly from Germany, are significantly expanding their presence in China, with new investments hitting a quarterly peak of €3.6 billion (US$3.9 billion) in Q2 2024. German giants including Volkswagen, BMW, and BASF are leading this investment surge, with German companies representing 57% of total EU investment in China during H1 2024.
The trend appears to contradict EU political rhetoric about reducing economic dependency on China. According to Rhodium Group analysis, German automotive companies are especially active investors, focusing on establishing local production facilities and strengthening regional supply chains. This investment wave comes during a period of increasing EU-China diplomatic strain.
These investments primarily take the form of new facility construction rather than acquisitions, reflecting a “build in China for China” strategy. This approach helps companies maintain competitiveness in China’s massive electric vehicle market and other key sectors. German automakers, who have driven nearly half of EU investments since 2022, see local production as crucial for operational stability amid global uncertainties.
Major EU investors include Germany’s automotive and chemical giants, along with Sweden’s Ingka Group (Ikea) and STMicroelectronics from the Netherlands. However, this investment boom occurs against a backdrop of escalating trade tensions, particularly regarding EU tariffs on Chinese electric vehicles, which range from 7.8% to 35.3%.
German auto industry representatives have voiced concerns about these tariffs, warning of potential trade conflicts. China has hinted at retaliatory measures, including possible increased tariffs on large-engine vehicles. Meanwhile, European automakers face growing competitive pressure from Chinese manufacturers, with companies like Volkswagen closing German plants and others reporting significant sales declines in China.
Despite challenging business conditions in China, including complex regulations and political considerations, EU companies continue to view the market as crucial for growth. This creates a complex situation where business interests appear to diverge from political objectives, particularly regarding the EU’s stated goal of reducing economic risks related to China.
The situation highlights the intricate balance between maintaining profitable business relationships and addressing broader geopolitical concerns in today’s interconnected global economy.
