Janice R. Andrews
In a ground-breaking move that combines the excitement of betting and the pleasure of gaming, legendary arcade giant Dave & Buster’s has announced a partnership with Lucra, a top provider of gamification software. By enabling customers to wager real money on their preferred arcade games, this partnership will completely transform the arcade experience for those who are 18 years of age and older.
This ground-breaking technology, which is slated for nationwide rollout in the upcoming months, is poised to completely transform the conventional arcade scene. Dave & Buster’s loyalty members will be able to enhance their gaming sessions by introducing an additional level of excitement and competition by utilising Lucra’s state-of-the-art software platform.
Senior Vice President of Entertainment and Attractions at Dave & Buster’s, Simon Murray, expressed excitement about the collaboration, saying, “This new partnership reinforces our commitment to continuing to elevate our customer experience through innovative, cutting-edge technology and gives our loyalty members real-time, unrivalled gaming experiences.”
Having 223 locations in North America and an astounding 30 million unique visitors a year, Dave & Buster’s is a major player in the entertainment sector. Furthermore, the company’s massive five million member loyalty programme offers a strong platform for the launch of this innovative service.
The partnership with Lucra represents a calculated step by Dave & Buster’s to get into the rapidly growing social gaming industry, which is valued at $6 billion, based on estimates from gaming research firm Eilers & Krejcik. Dave & Buster’s hopes to draw in a larger gaming community and improve consumer engagement by adding real-money wagering to its arcade games.
Since its founding in 2019, Lucra has been a pioneer in the gamification industry, receiving backing from well-known investors like SeventySix Capital and Raptor Group, as well as well-known athletes like former tennis player John Isner and co-owner of the Milwaukee Bucks Marc Lasry. Users can take part in real-money competitions without the legal restrictions usually associated with gambling thanks to the company’s cutting-edge software platform.
“Whether you’re playing pickleball with your friends or playing golf on the weekend, we help to amplify and digitise that experience with our partners,” Lucra CEO Dylan Robbins said, highlighting the platform’s adaptability. With over a million distinct contests and over $20 million in handle, Lucra’s app has already demonstrated a strong demand for skill-based gaming.
With the incorporation of Lucra’s technology into Dave & Buster’s arcade games, players may now compete for real money rewards while taking advantage of their favourite arcade attractions. This is a huge evolution in the gaming business. Through the use of gamification, Dave & Buster’s hopes to produce a unique gaming experience that will enthral players all across the country.
Dave & Buster’s is at the forefront of innovation in the gaming industry and is constantly looking for new ways to engage its patrons and improve their entire experience. As real-money wagering on arcade games becomes available, Dave & Buster’s has the potential to completely transform the arcade market and establish a new benchmark for interactive entertainment.
