Janice R. Andrews
Beginning in April, KraveBeauty will make its brick-and-mortar retail debut at 39 Sephora Southeast Asia locations in Malaysia, Thailand, and Singapore.
THE INFORMATION
The’slow skin care’ brand is expected to debut with six SKUs, according to a WWD article. KraveBeauty is a minimalist brand that wants to grow more than just its line of products. The brand intends to debut in Sephora locations in the Philippines, Indonesia, India, Hong Kong, Australia, and New Zealand during the course of the following 12 months. There could be a retail debut in the US in the near future.
REASONS WHY?
Founder Liah Yoo told WWD, “Since our launch, users in Asian countries have made up our social media following in the top two to five countries.” Because I am aware of how crowded and overloaded with options there are for products in the South Asian market, I want to be the first brand that comes to mind when it comes to minimal and intentional skin care.
