Janice R. Andrews
In this season of renewal, Walmart’s beauty section is getting a vivid makeover, appealing to the wants of its varied customer base with new products and exceptional bargains.
Walmart Start Program Unveils Second Class:
Today marks the launch of Walmart’s second Walmart Start class, a dynamic collection of hair, skin, and body care products led by women and minority entrepreneurs. Among them are:
Current state: Provides balanced skin care solutions similar to a nutritious diet.
LatinUS empowers Latinas with confidence-boosting hair care solutions.
Kazmaleje is revolutionizing hair care items with creative designs.
Sundae Body transforms mundane shower rituals into enjoyable experiences.
These brands illustrate Walmart’s dedication to fostering developing talent and bringing cutting-edge items to customers.
Expansion of Beauty Virtual Try-on Technology:
Walmart is expanding its Beauty Virtual Try-On technology, allowing customers to test out almost 500 hair color products via the Walmart iOS app. This personalized experience transforms the way beauty fans choose their ideal tones.
Beauty Glow Up Savings Event Returns:
Walmart’s cosmetic Glow Up savings event is back, with exceptional reductions on a wide range of cosmetic items until April 28. Customers can save significantly both in-store and online on popular brands such as Olive & June, Bubble, and Cantu.
Upcoming seasonal trends:
As spring begins, Walmart anticipates numerous beauty trends, including:
- The “skinification” of hair care products, such as Hairitage’s new Damage Repair range.
- Lip tints and glosses in vivid pinks and oranges.
- Kiss and OPI offer salon-quality press-on nails.
- Continued dominance of skincare products, with names such as Bubble and Cerave leading the way.
Walmart encourages shoppers to refresh their beauty collections with the most recent options available in stores, on the app, and online, as part of its commitment to staying ahead of trends and addressing customer demands.
