Janice R. Andrews
Through an exclusive partnership with Sephora, Haus Labs, the renowned cosmetics brand curated by Lady Gaga, has expanded its presence throughout Europe. Since its triumphant debut in the United Kingdom last year, the brand has already spread to fifteen nations throughout the globe.
Haus Labs goods are now available in France, Italy, Portugal, Spain, Sweden, Denmark, and Germany, both online and in stores, as of March 26. Furthermore, Switzerland, Romania, Greece, Poland, and the Czech Republic only offer the brand online.
CMO Kelly Coller highlighted the two mission-driven organizations’ common dedication to diversity, generosity, and innovation while expressing delight in their cooperation.
On March 26 at 6:30 pm CET / 10:30 am PDT, Lady Gaga herself and international content provider NikkieTutorials will conduct a special live broadcast event to commemorate the expansion. All 12 Sephora Europe e-commerce sites as well as associated social media channels will broadcast this event.
They will explore the core of the brand during the event, talking about how it is built with kindness, fueled by innovation, and enhanced by science.
With its HausTech Powered line of skincare products that include components like BioFerment 7 Formula, IntelliZen 7 Formula, and Vegan Collagen, Haus Labs introduces cutting-edge skincare technology.
Notable highlights from the 125 products available in nine essential categories for color and complexion are the Color Fuse Blush Powder, which has been reintroduced, the Triclone Skin Tech Foundation, which comes in 51 hues, and the Triclone Skin Tech Hydrating and Depuffing Concealer, which comes in 31 tones.
Moreover, the Bio-Radiant Gel-Powder Highlighter, enhanced with Fermented Arnica and Silver Vine Extract, claims to provide a radiant shine.
Haus Labs has achieved a major turning point in its history by making its goods available across Europe. This allows the company to offer cutting-edge beauty solutions to a wide range of communities around the continent.
