Janice R. Andrews
Retail behemoth Walmart has introduced an exquisite collection of seasonal décor with the goal of converting houses into comfortable havens, all in an effort to spread cheer and magic this Christmas season. With pandemic constraints limiting customary celebrations, Walmart’s creative strategy seeks to bring happiness and coziness to the season directly into homes.
The director of omni merchandising at Walmart, Shelia Wiles, draws attention to the way that consumer behavior is changing to include more magical experiences at home. According to Wiles, “customers are spending more time at home,” highlighting the tendency of families making holiday decorating a special time of year.
Walmart is steadfast in its goal to provide high-quality products at competitive costs, even in the face of obstacles caused by the pandemic. The business has modified its layout for both in-person and online shopping, enabling patrons to create customized Christmas experiences by browsing by color and lifestyle themes.
The “cozy cabin” look, which incorporates knit and woven materials, is one of this year’s design themes; it’s called “Christmas in the Mountains.” Customers are also drawn to the classic beauty of the modern farmhouse style, especially when it comes to vintage-inspired products like porcelain trees and antique red pickup vehicles.
Not only do outdoor decorations feature warm C9 bulbs and well-known characters like Jack Skellington and the Grinch, but nostalgia also takes center stage indoors. Shelia Wiles explains that this return to nostalgia is a result of people’s need for reassuring familiarity in these strange times.
Walmart’s Christmas merchandise gives customers a chance to try new fashion trends or go all out when decorating their houses as the holidays draw near. Walmart’s dedication to providing warmth and happiness is especially relevant in this year when home is genuinely the center of the holiday season.
